Apparel Retailing in India- Opportunities for Foreign Firms
Released on = May 26, 2007, 4:20 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = India is well known as a competitive manufacturer of apparel. Many foreign companies have been sourcing large quantities of garments regularly from India for a number of years. But less well known is the fact that
Press Release Body = Apparel Retailing in India: Opportunities for Foreign Firms
India is well known as a competitive manufacturer of apparel. Many foreign companies have been sourcing large quantities of garments regularly from India for a number of years. But less well known is the fact that India has huge potential as a market for foreign clothing, given its large population and growing household incomes. A few significant foreign players-such as Levi Strauss, Benetton and Lacoste-have been selling their branded apparel in India for a number of years. But most foreign companies have yet to enter the Indian market.
Under government liberalisation policies, there has been a sharp increase in the availability and variety of Indian and foreign branded consumer goods on the market. Department stores have been expanding, franchising has grown in popularity, and malls have proliferated. But in 1997 the government banned foreign direct investment (FDI) in the Indian retailing sector, which means that direct foreign involvement in retailing remains restricted to franchising.
Foreign companies looking to tap the potential of the Indian market also need to understand that the Indian retailing system is very different from that which prevails in their home countries. These factors need to be taken into account when devising retailing strategies.
Summary Size of the Indian clothing market Government policy on inward foreign investment in Indian retailing Retail location in India Mumbai and the National Capital Region (NCR) Chennai, Bangalore and Hyderabad Kolkata Other centres of development Structure of retailing in India Small traditional retailers Organised modern retailers Malls Structure of organised apparel retailing Multi-brand clothing stores Department stores Profiles of leading department store chains Shoppers\' Stop Pantaloon Retail LifeStyle International Ebony Retail Holdings Other major department store chains Strategies for boosting sales and profitability Loyalty schemes Retail technology Threat of private labels Exclusive outlets Franchising Support to franchisees Shortcomings of franchising Conclusions
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